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What is SEM & SEO?
- Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines.
- Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.
- Search Engine Optimisation typically includes keyword research and development, meta tags optimisation, linking strategy and implementation, website submission and results reporting.
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